IncrementalityTEST: Analyze Incrementality Experiments

Tools for calculating commerce metrics, pairing treatment and control results from A/B testing experiments, estimating incremental effects, and quantifying uncertainty with Student's t and nonparametric bootstrap confidence intervals. Includes validation helpers, a high-level analysis workflow, and compatibility functions for the original package interface.

Version: 0.1.1
Depends: R (≥ 4.1.0)
Suggests: boot (≥ 1.3-18), knitr, rmarkdown, testthat (≥ 3.0.0)
Published: 2026-08-07
DOI: 10.32614/CRAN.package.IncrementalityTEST (may not be active yet)
Author: Vladimer Kobayashi ORCID iD [aut, cre]
Maintainer: Vladimer Kobayashi <vladimer.kobayashi at gmail.com>
BugReports: https://github.com/vkobayashi/IncrementalityTEST/issues
License: Apache License (≥ 2)
URL: https://github.com/vkobayashi/IncrementalityTEST
NeedsCompilation: no
Materials: README, NEWS
CRAN checks: IncrementalityTEST results

Documentation:

Reference manual: IncrementalityTEST.html , IncrementalityTEST.pdf
Vignettes: A Complete Incrementality Analysis (source, R code)

Downloads:

Package source: IncrementalityTEST_0.1.1.tar.gz
Windows binaries: r-devel: not available, r-release: not available, r-oldrel: not available
macOS binaries: r-release (arm64): not available, r-oldrel (arm64): not available, r-release (x86_64): not available, r-oldrel (x86_64): not available

Linking:

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